Benefits of Having a Newsletter for Your Business
Does your Salon or Clinic make use of your current clients?
If you own a hair or beauty salon, sending out newsletters is a great digital marketing strategy to promote customer engagement. More so, if you are looking for a way to connect, convert, and build an engaging relationship with your visitors, then email marketing is for you. Before diving into the topic, let’s first take a look at a few newsletter/email marketing facts;
Companies use these newsletters to publicize relevant articles, content, and sometimes, special offers that benefit the client.
Personalized email newsletters perform better as they are 75% more likely to be opened and read by clients.
Effective newsletters should not be sales driven but informative.
No doubt, today’s business owners have made a shift from the traditional newsletters to email newsletters which provides quality to readers and is also one of the best forms of digital marketing for service providers.
With that being said, here are a few benefits of sending out newsletters.
Benefits of Newsletters
The benefits of newsletters include the following;
- They expand your outreach thereby, increasing your revenue
- Newsletters provide business owners with a platform for sponsorship and subscriptions.
- With newsletters, subscribers can receive relevant, customized content without having to scan through your website.
Services Available on Email Marketing Platforms
The services provided by email marketing platforms differ based on the platform and plan selected. There are email marketing platforms that provide businesses with intelligent marketing automation, which enables you to have an insight into your customers’ purchase behavior and intents. With this, business owners can have more in-depth conversations with their customers.
Also, some email marketing platforms provide you with the necessary tools needed to grow your email list. You get to design your newsletters, automate email sequences and create a mobile responsive sign-up form that is compatible with any device.
Other services provided by email marketing platforms include live chats, discussion forums, and automated updates for your readers. Take time to research and choose the best email marketing platform based on features like ease of use, automation, pricing, and the industry they aim at serving as some platforms are designed with specific industries in mind.
How Often Should Newsletters Be Sent?
There is no specific frequency here in terms of how you should send your clients newsletters, but a fair gauge would be a minimum of once a month. You should strive to keep a balance – if you stretch it beyond a month, people will forget about you, and if you make it too frequently, you will irritate your readers. Keeping your newsletters to an average of once a week is just right.
What Should Be Included in a Newsletter?
An excellent newsletter should have the following;
1. Relevant Content:
Your newsletter should be simple, precise, and informative – no fluff. Don’t focus too much on marketing and publicizing content. Instead, provide your clients with relevant information that will benefit them.
2. An Attractive Layout:
Make sure you exercise caution when choosing your newsletter’s layout. You do not want it to be exaggerated. Try not to abuse the use of images, they should simply complement the text and not form the basis of the newsletter. A newsletter filled with images will equally take a longer time to load, and this can make your clients lose interest.
3. Creative Headlines:
The subject of your emails should be catchy and enticing to your readers, it will equally motivate them to open and read. However, do not overdo it. Make sure that the content accurately represents the headline.
